Terapeak

With a focus on providing eBay market insights, Terapeak works to provide its clients with the understanding to make informed decisions about the marketing, investment, and management of their online businesses.

My role was to manage our large clients (eBay, X.com and Yahoo! JAPAN) while maintaining responsibility for on-boarding all new marketplace clients. Directed a team of two people and provided leadership across diverse cross functional teams to on-board new marketplaces to the Terapeak eco-system.

Listing Analytics

Product manager of this eBay Open Apps application.
Terapeak was contracted to deliver and host this project.
This free service for eBay sellers garnered over 1.2 million subscribers within its first year of operation.
Launched product in over 10 worldwide eBay sites.
Worked closely with eBay to develop the second generation of this application.

Terapeak Sell Hub Widget

Lead the re-design of this Terapeak widget which resides on the eBay Sell Hub page.
At peak usage, this widget is used over 50,000 times per day.
The re-design made the widget much more functional, resulting in much greater engagement with the users.

On-boarding Yahoo! JAPAN to Terapeak

Responsible for:

Data importation process of Yahoo! JAPAN auction data.
Overall project responsibility for the development of Terapeak for Yahoo! JAPAN.
Integration of the Yahoo! JAPAN wallet as a payment method.
Launch of Terapeak for Yahoo! JAPAN (successfully launched Jan. 14th).
Creation of joint KPI's for expected subscription numbers for Terapeak for Yahoo! JAPAN.
Product on target to deliver over 2300 subscribers (post churn) within the first year resulting in an accumulated revenue gain of over 1 million dollars.

Yahoo! JAPAN Widget

Develop and delivered a Japanese Sell Hub Widget utilizing the same code base as the eBay Sell Hub Widget with some modifications around branding, additional analytics tracking, logging and calls to action.
This widget was developed at very low cost due to re-use of eBay Sell Hub widget code.
Was able to negotiate excellent page position on highly trafficked Yahoo! JAPAN seller pages.

Expected benefits of this launch are:

Yearly conversions worth $50K
Brand marketing through extensive exposure through high trafficked on-platform Yahoo! JAPAN web pages.
Opportunity to replace our only competitor in the market who is currently providing this functionality to Yahoo! JAPAN.

X.commerce

Worked closely with X.commerce in defining a reporting capability for multi-marketplace data.
Developed a prototype that was demonstrated at eBay's 2011 Innovate Conference.